technology

Apple pulls gambling ads from App Store product pages


Apple has started showing more ads in the App Store, especially in the Today tab and below app listings. Several developers have complained about getting ads for gambling under the “You may also like” section of their listings, when they don’t have anything to do with their apps.

One such developer was Marco Armant, who posted a screenshot on Twitter showing gambling ads on the App Store page of his podcast app Overcast.

Other developers have reported the same issue and indicated that they do not approve of casino ads on their product pages.

Apple told MacRumors that it “has paused ads related to gambling and some other categories on App Store product pages.”

According to Engadget, it is not entirely clear whether the tech giant intends to resume displaying gambling ads after the backlash ends.

Apple has not explained its decision, and the word “pause” appears to indicate that the change is only temporary.

As MacRumors notes, people have been criticizing Apple for offering casino ads as a whole and not just because they’re offered within app listings.

Florian Muller of the FOSS Patents blog argued that by placing ads in app pages, Apple forces developers to raise money to buy those ad spaces. This is because if they don’t buy it, competitors can use it and drive away potential customers.

Apple has been selling ads in the App Store for years, but the ad space in the Today tab was dedicated to a curated list of recommendations from Apple’s editorial team.

Meanwhile, the “You may also like” section where ads are now shown below the lists contains suggestion cards for similar apps.

Since Apple allows advertisers to target different categories than their own, casino ads can appear anywhere in the App Store.

Related Articles

Back to top button