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For this reason.. Apple may comply with the European Union law on the USB-C port


When the European Parliament voted to make USB-C the common charging standard in the region, it was pretty clear which company would be hit the hardest by the mandate: Apple.

While the tech giant already has iPad models with USB-C ports, its iPhones still need a Lightning connector.

In an interview with the Tech Live event in the Wall Street Journal, Greg Joswiak, senior vice president of global marketing for Apple, confirmed that the tech giant will move to USB-C connectors to comply with European Union regulations.

“Obviously we’re going to have to comply,” Joswiak replied when asked by Joanna Stern, WSJ’s chief tech columnist, if Apple was moving to USB-C. But not before talking about the company’s history of complying with regulations, such as making its phones compatible with hearing aids, and how it had to come up with its own solution because the technology at the time didn’t work, Engadget reported.

Joswiak also spoke about how the European Union pushed for micro-USB adoption 10 years ago.

Since part of the EU’s concern was that people should have many adapters with different connectors, Apple made the cables detachable so that people could easily switch them.

The executive said the move has allowed more than a billion people to continue using lightning cables rather than throw them away and create a “pound of electronic waste.”

“We have no choice as we do around the world but to comply with local laws,” Joswiak said, though he did not say whether Apple was only making a different variant for the European market while continuing to sell phones with lightning connectors elsewhere.

Apple also believes that this approach would have been better for the environment and for its customers “since no government is so directive”.

Apple has also previously indicated environmental concerns for not selling power adapters with new devices.

The tech giant said that doing so would save 861,000 tons of metal and also save fuel, as more iPhones could fit into shipping containers.

However, not everyone was satisfied with the company’s explanation, and Apple was fined several times in Brazil for removing adapters from iPhone packages.

Under the new EU mandate, Apple will have to ship iPhones and iPads with USB-C ports in the region by the end of 2024.

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