Google acquires artificial intelligence (AI) startup for $100 million

Google has acquired Alter, an artificial intelligence (AI) startup, for about $100 million that helps creators and companies create AI-based virtual avatars to express their virtual identities.

According to the report, the acquisition comes as part of enhancing the content game and competing with the short video platform – TikTok, and while the acquisition was completed about two months ago, however, none of the companies made an official announcement publicly, and the report also states that some Alter employees have updated their files Profile on Linkedin that they have joined Google, without any official announcement.

The same was confirmed by a Google spokesperson. However, he denied making any comment on the financial terms of the deal, and as far as Alter is concerned, the US and Czech company that started with Facemoji, which allowed developers to integrate avatar systems into their apps or game which was later rebranded to Alter.

Meanwhile, Google recently introduced new custom emojis for chat to provide a personalized experience for users. The feature is currently available to Google Workspace, G Suit Basic, and Business customers, and allows them to create custom emoji on the web versions of chat and Gmail, if allowed by the organization.

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