Housing: Signing an agreement to manage and operate the cinema complex in the heritage city of New Alamein City


Assistant Minister of Housing: We implement the directives of the political leadership by providing various services in the new cities, including recreational and cultural services

We have recreational and cultural projects in the new cities, whether in the Delta or in Upper Egypt.. as well as in the areas that are being developed in Cairo Governorate.

Yesterday evening, the Ministry of Housing, Utilities and Urban Communities witnessed the signing of an agreement to manage and operate the cinema complex, in the Heritage City, in New Alamein City, between City Edge Real Estate Development and the Arab Film Production and Distribution Company, and Mohamed El Dahan, CEO of City Edge. Real Estate Development, and Esaad Younes, Chairman of the Board of Directors of the Arab Company for Film Production and Distribution.

On the sidelines of the signing, Mohamed Essam El-Din Ramadan, Assistant Minister of Housing and supervisor of the minister’s office, confirmed that the Ministry of Housing is working to implement the directives of the political leadership, to provide the Egyptian citizen with a quality of life, by providing various services in the new cities, including recreational and cultural services, and the ministry is keen to provide Services to suit different segments of society.

The Assistant Minister of Housing stressed that the ministry is keen to achieve the greater goal of establishing new cities, which is to achieve sustainable development, provide job and investment opportunities, provide various services to citizens, and achieve the quality of life for the Egyptian citizen, explaining that the ministry is keen to make life in the new city of El Alamein, Throughout the year, and not only during the summer, and works to achieve this by providing various activities and services, to encourage citizens to reside throughout the year.

He pointed out that there are entertainment and cultural projects in the new cities, whether in the Delta or in Upper Egypt, as well as recreational and cultural projects in the areas that are being developed in Cairo Governorate, such as the project to develop the Sur Magra El-Oyoun area, which includes cinemas and an open theatre. Projects in cooperation with companies specialized in these fields.

Esaad Younes, Chairman of the Board of Directors of the Arab Film Production and Distribution Company, said that the new partnership contract adds to the company’s record of success, through its cinemas in several vital places, expressing her happiness and pride in the new contract, which is one of the most important partnerships established by the company. The new cinema is linked to one of the most important national projects, which is the new city of El Alamein, which is considered one of the most important tourist attractions, due to the developments it is witnessing aimed at changing the concept of the northern coast that presence in it is limited to the summer period only.

Younes added that her biggest goal is to produce and shoot films in the new city of El Alamein, to highlight that city to the world, to market to Egypt through artwork, and to use soft powers to market the civilizational renaissance that the Egyptian state is currently witnessing.

Mohamed El Dahan, CEO of City Edge Real Estate Development, indicated that the company is working to implement the strategy of the Ministry of Housing, represented by the New Urban Communities Authority, to make the New Alamein area a destination for Egyptians throughout the year, and not only during the summer period, stressing that the agreement with the company Arab Film Production and Distribution, to manage and operate the latest cinemas in the cinema complex in the Heritage City of New Alamein City, comes within the framework of developing the project’s entertainment services, in addition to the hotel, educational and medical services available in the project, in addition to the authority’s preparation of many different activities, Such as industrial and agricultural activities, which helps to continue working in the city throughout the year and turn it into an integrated residential city.

The CEO of City Edge Real Estate Development Company added that, according to the partnership contract, the cinema complex in the Heritage City will be ready to receive pioneers and movie lovers in the summer of 2023, and the latest modern systems for cinemas, and the latest sound systems, will be used to provide a unique entertainment experience, and enjoy the latest Arab and foreign films.

Mohamed El Dahan pointed out that City Edge Real Estate Development is an Egyptian joint stock company, launched in 2017, as a result of cooperation between the New Urban Communities Authority of the Ministry of Housing, Utilities and Urban Communities, with 74%, the Housing and Development Bank by 25%, and the Holding Company for Development And an investment of 1%, and it is one of the leading companies in the fields of real estate development and real estate asset management in the Egyptian market. Restaurants, and administrative offices, and the company recently won the award for “the fastest growing real estate company in Egypt”, and the company has launched 10 successful projects all over the country since its inception until now.

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