The Meta platform has witnessed many disruptions over the past month, including a number of outages that hit its multiple applications, whether the main Facebook platform, Messenger, Instagram, or even WhatsApp, and perhaps when the latter crashes in particular, it has a significant impact, especially since Many business sectors rely on it as a means of communication between their members.
When the WhatsApp or Messenger app crashes, small businesses go into chaos, including delays in operations for many small sellers who depend on the service to communicate and engage with their customers. It stops the wheel of the economy temporarily.
Although WhatsApp and Messenger outages are rare, when they occur for long periods, small businesses may lose their profits for the day, and it has happened before.
How the 2021 power outage wiped out profits
In October 2021, a service outage wiped out workers’ earnings in many countries in Africa, the Americas and Europe, where last year’s power outages were massive – they lasted six hours starting at noon ET, and those peak hours were in areas west of Asia, with today’s activities reaching their peak, the most popular social media applications have come out.
And while it was certainly a nuisance to ordinary users, those who rely on business services have faced their worst nightmare, as the entire economy is supported by social media apps that have become much more than just a way to stay connected.
Content creators were unable to share videos or posts with customers, sellers who sold their wares via Facebook Live Videos that they lost in customer bookings, small businesses that didn’t build websites or even those who received the most orders on WhatsApp/ Facebook or Instagram, they missed out on selling opportunities.
According to an Associated Press report, medical workers in conflict zones have fallen into chaos when online communication services are disrupted. In these areas, most communication lines are down and emergency workers rely on WhatsApp which they feel works best even when the internet is shaky.
The report said staff working in the Covid wards were particularly upset because they lost contact with medical oxygen suppliers who do not have a fixed store and can only be reached via WhatsApp.
Global Reliance on Facebook
The global collapse of Facebook’s services has exposed the extent of the world’s dependence on Facebook’s services, leading to renewed criticism that the trillion-dollar company wields too much power, as regulatory authorities in the United States and Europe have seized the opportunity to focus on Facebook’s dominance and “disastrous consequences.” To rely on one company for the main communication channels, according to a German member of the European Parliament, but on the ground, the effects were not esoteric.
Users switched from WhatsApp to Telegram
The disruption caused by WhatsApp has forced many users to move to Telegram to keep in touch with other people, and while it has not affected other companies, this switch has certainly cost WhatsApp a lot. Attitude status of people, who instead of simply relying on a single messaging app, will engage in various communication platforms.
Facebook posts dropped
Perhaps the biggest loss was Facebook’s. As a result of the outage, Facebook shares fell 5.4%. According to Fortune’s estimate, the outage also resulted in a revenue loss of $99.75 million, and while this number is very significant for many companies, this loss will likely be overlooked by the company’s investors.
Impact on trade in London
Many financial institutions, although not recommended, use platforms such as WhatsApp to communicate with clients regarding trading and especially to manage OTC markets.
When WhatsApp and Facebook collapsed, BCB, a London-based crypto company, faced its ire. For many users, the problem was that they were unable to upload their WhatsApp statuses. However, companies like this suffered from low trades as platforms crashed. This social networking during its busy hours, and faced the same problem in many other parts of Asia Pacific and Europe.