Meta’s Instagram has now surpassed 2 billion monthly active users worldwide, and Facebook is approaching 2.96 billion monthly active users.
The company revealed the number during an earnings report on Wednesday, when the shaky ad market clouded Meta’s forecast and sent its shares lower. .
In June 2018, the company said Instagram had surpassed 1 billion monthly active users. Since then, the app has undergone one of the biggest transformations since Facebook acquired it a decade ago, as Instagram has shifted away from displaying posts from the people that users follow, instead That said, it provided more algorithmically selected content based on what it thought they were interested in, according to 360 . Tools.
The service has also added short videos along the lines of tik tokit’s called rollerswhich has been given priority over other video formats on the platform.
Meta has made these changes in an effort to keep Instagram relevant to the increasingly crowded social media industry. tik tok From Byte Dance With the popular video feed focusing on the topics in tik tokAnd the videos are algorithmically sent to people interested in a particular topic rather than just people who follow the creator of the post.
It is important to Meta that its social media platforms continue to keep users coming back and spending time on Facebook and Instagram.
The company is making the majority of its revenue from advertising placed on those platforms of late, as marketers have been spending less on digital advertising amid uncertain economic conditions, leaving Meta and its competitors fighting for fewer dollars.