Engineer Mahmoud Esmat, Minister of Public Business Sector, confirmed that the renaissance of the major industrial countries was based on small, medium and even micro industries, and that the Ministry of Public Business Sector is well aware of the importance and value of these industries in serving the national economy.
The minister indicated, during his inspection of the Arab exhibition for the products of productive families, which is being held under the auspices of His Excellency President Abdel Fattah El-Sisi, that the ministry adopts a policy of economic empowerment in cooperation with various state agencies, and while we live in an era of progress and technological digital transformation, the ministry has included a number of foreign trade companies. Its subsidiary under the name of “Jusour” company, which has established an Egyptian platform that includes an electronic catalog to serve producers, manufacturers and importers. It has also used its branches in Africa, Europe and Arab countries with the latest marketing methods for products in line with the policy of increasing exports as a national goal and reaching $100 billion annually. .
Engineer Mahmoud Esmat said that there is communication with all export associations and councils and the relevant parties through the Jusoor platform, which provides several means to reach the consumer and easy access to information, and even the possibility of targeting markets and products through the possibility of measurement and follow-up and various means of analysis.
The Minister of Public Enterprise Sector explained that the technological development, the communications network, and the efforts made by the Ministry of Communications in the presence of an infrastructure that helps in developing the use of marketing through various means of social media in all markets and targeting people of various ages through the electronic catalog and the “Jusour” platform.
Engineer Mahmoud Esmat emphasized that supporting small industries requires providing an environment that allows for easy identification of marketing strategies, research methods, access to the consumer, and comparison between prices, and because productive family projects do not have electronic marketing means, we have seen that providing this marketing system through a common professional platform that attracts various needs will be a solution. Suitable for increasing sales, improving the quality of communication, creating new opportunities, identifying needs and increasing the possibility of providing large budgets for this marketing process, in addition to providing a complete questionnaire for trade and sales service.
Engineer Esmat said that Jusoor provides services such as means of transportation, logistics, export services and financing, and this will have a significant impact on improving the overall picture of the growth of distinguished industries, and that the ministry will continue to provide technical support to small and medium enterprises and productive family projects through subsidiaries in various industrial sectors. .