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Nevin Jameh: Enterprise Development Authority opens global markets to heritage products


Nevin Gamea, CEO of the Enterprise Development Authority, stressed the agency’s endeavor to open global markets to the unique and distinguished Egyptian heritage products, due to its global reputation and good competitiveness, in implementation of the directives of President Abdel Fattah El-Sisi, President of the Republic, to support the handicrafts and heritage sector, which was represented in his generous sponsorship of the exhibition Our heritage for four consecutive years, given the importance of these projects in consolidating the Egyptian identity and providing a distinguished product that is required globally, in addition to its ability to provide hundreds of thousands of job opportunities, especially for youth and women in Upper Egypt and the border governorates.

Jameh added that the agency is constantly coordinating with international institutions to advance and develop this sector so that traditional handicraft products conform to the requirements of global markets and to help project owners follow modern marketing methods that enable them to compete in foreign markets.

Jameh’s statements came during her signing of a memorandum of understanding with Engineer Hani Sonbol, CEO of the International Islamic Trade Finance Corporation and Chairman of the Board of Directors of the Iftaas Program 2, to implement a program to qualify and train up to 50 women for export in the fields of handicrafts and heritage. The signing took place in the presence of Dr. Hala Al-Saeed, Minister of Planning. and economic development and a number of representatives of relevant ministries and authorities.

Gamea indicated that the agency is cooperating with the International Islamic Trade Finance Corporation with the aim of implementing programs to support and empower Egyptian women economically and socially, as well as supporting exports of women’s craft and heritage projects. Planning and economic development, to implement a program to qualify and train up to 50 women for export in the fields of handicrafts and heritage, to be selected from among the most prominent models and participants in previous editions of our Heritage Exhibition for heritage products, as well as existing small and micro enterprises owned by women.

Jameh explained that an integrated training will be provided for women, including (export mechanisms – e-marketing – negotiation skills – specifications and quality), creating a brand for clients, reconciling the statuses of the projects participating in the initiative and facilitating their integration into the formal sector, as well as providing the necessary financing for existing and owned medium, small and micro enterprises. of women for export.

The International Islamic Trade Finance Corporation honored the Enterprise Development Agency for the efforts exerted in supporting the small projects sector, and the shield of honor was received by Dr. Raafat Abbas, head of the central sector for non-financial services in the agency.

It is worth noting that a mini-exhibition was organized on the sidelines of the signing of the agreement, with the participation of a number of models who had the opportunity to participate in the fourth edition of Our Heritage 2022, where the models’ products were admired by the audience.

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