On January 25th Snap will shut down its camera app for Macs and PCs. If that name doesn’t ring a bell, you might remember it as the program that lets you apply silly filters to your face while you’re on Zoom or other group video calls, according to theverge.
Snap announced the change on Snap Camera’s support page, saying it “will no longer be available for use or download” later this month, while the company notes that you can still access a wide range of Snapchat filters on the web version of the app.
Snap Camera was introduced in 2018, with the company touting it as a way to spice up your Twitch streams, but it really came about when the pandemic started, when a lot of people suddenly found themselves on video calls all day and tired of staring at an unfiltered version of themselves.
Snap’s fortunes have changed since then, though — in 2022, the company is laying off 20 percent of its staff, and scrapping projects like its Pixy drone.
Snap did not immediately respond to The Verge’s request for comment on why Snap Camera was discontinued, part of the reason may be that it is no longer as necessary as it once was.
Not only have many companies gone back to in-person, making video conferencing less of a daily necessity, but video chat apps are also creating filters of their own.
Zoom has long allowed you to dress up as an animal, or apply weird facial effects, and it announced the addition of customizable human avatars as well, and it’s probably too soon to compare the feature to Snap’s Bitmoji.