YouTube revealed Thursday that doctors, nurses and other healthcare professionals can apply for their YouTube channels, in an effort to curb misinformation on the site.
YouTube said the change would allow viewers to more easily access videos that contain “high-quality health information.” The company added: “This is a major step toward helping people easily find and connect with content that comes from YouTube’s exceptional community of healthcare professionals.” “.
In addition to doctors and nurses, mental health professionals and healthcare information providers can also apply for YouTube verification that allows users to easily watch their videos.
“This new step will allow us to expand to include high-quality information from a broader range of healthcare channels,” the company added.
About 90% of Americans use social media to search for health information, according to the National Academy of Medicine.
YouTube faced criticism last year for hosting videos critical of vaccines COVID-19 or conflict with health guidelines issued by the World Health Organization or the Centers for Disease Control and Prevention, in response, in September 2021, the company banned misleading and inaccurate content about vaccines.
It also launched a limited program that allowed videos by public health departments, hospitals and governments, among other entities, to put labels that let users know they were reliable.
To access the program, healthcare professionals must provide proof of their professional licenses, follow best practices for sharing science-based health information, and have a well-positioned YouTube channel, the company said.
YouTube, which is headquartered in San Bruno, California, has about two billion monthly active users.